Wednesday, April 28, 2010

Garance Dore for Westfield

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So this morning I woke up at the treacherous time of 4am to make my flight to Sydney. I'm not complaining at all though, if this is what is in store for my career, then I'm pretty happy..... all in all Garance Dore was so so lovely, charming, sweet and funny. I am a fairly timid person and she was so easy to talk to!

After the party I managed to spy Scott Schuman (a.k.a The Sartorialist) in action. Look out for a gorgeous girl with a cute pixie blonde do' and pastel yellow skirt on his blog in the near future...

Sunday, April 18, 2010

Dace Fall 2010 Look Book

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For everyone in the Northern Hemisphere, I know the last thing you want to think about is the colder months. Nevertheless this is what you have to look forward to in Fall. Gorgeous silk camisoles, a bevy of neutral tones and some cute coats to boot. Have a look at Dace's Fall 2010 look book here. What are your favourites?

Thursday, April 15, 2010

Sretsis Stolen Moments SS 2010-11

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Sretsis Stolen Moments SS 2010-11 collection is so utterly breaktaking. The collection is a mix of girly pinks, ice blue, silks, chiffons and applique. If you want to have a look at the entire collection, waltz over to Wikifashion and have a look.

Wednesday, April 14, 2010

You're hot and you're cold...

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Yesterday I listened to a podcast featuring Natalie Massenet of fame and designer Rouland Mouret. They discussed the way in which fashion will be consumed in the future and that how we shop will be revolutionised. They didn't specify what form this will take on exactly, although they did press on to say that more video content will become available.

While listening to this I became rather excited. Fashion, shopping and online media is somewhat of a new fish in the online ocean, still floating around trying to take it's rightful place.

Then this morning, I became a little frustrated at a certain designer and their pr. I have been trying to no avail to secure the look book of their Winter 2010 range for Wikifashion. Suffice to say that this exercise is akin to finding a sober person in a bar.

Now this look book is not under such tight wraps that no one can see it, rest assured I know that a lot of customers have been sent the pdf copy. It's just that the designer, I believe does not want to release a copy to the media. I can understand their point of view, this is how things have always been done. Look book is released to retailers, retailers let their customers have a quick peak and then the media are thrown the crumbs and left to squabble like a couple of seagulls at the beach.

I do not for one second think that Wikifasion is so important that I deserve a copy, but we are one of the top searches for "insert designers name winter" "insert designer's name winter 2010" and "insert designer's name", you can catch my drift. So when people click on our link looking for this look book, it's more than a little embarrassing to only have a few pictures and a summary of the collection available. Like I've said before, Wikifashion is a community site, it's for the good of designers and their customer's alike. I'm trying to help, I pinky promise.

This brings me back to my first point- fashion and shopping is apparently about to become revolutionised. How? If I can't even secure a look book, how is it that I will secure video content, or designers will even feel the need to create this type of material? Perhaps I'm a little new school, but sometimes I think that designers and pr act like a couple of kids on their first day of kindy. Some designers may literally be online, but that doesn't mean that the way they conduct themselves online isn't exactly the same as in a bricks and mortar world. I think it's high time for many to adapt and adopt new methods, to stop fighting the wave and go with it.

Does anyone have any thoughts about this? Sorry if this came across a little negative. I do think that there are a lot of designers and online stores doing marvellous things online, who really understand how to create content that is appropriate for internet users.

*update: The designer's pr have sent me a copy of the look book in question. Yay!

Saturday, April 10, 2010

Support Wikifashion....

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So most of you would know by now that Wikifashion is a project that myself and my geeky boyfriend whipped up. It's plodding along really well... thanks to a lot of lovely girls and guys in the blogosphere. Thank you so much for your support by displaying our badges on your blogs.

If you'd like a badge please go here and take your pick! Let me know if you need any help editing a page for yourself or using the badges.


Sunday, April 04, 2010

Happy Easter..... and Wikifashion redesign ♥

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