Sunday, December 19, 2010

Is this not the best photo ever?

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Thank you to the very lovely Sonia over at The Riotous Belle for taking these very awesome snaps. Sonia organises the Blogger Yard Sale in Indonesia and I offered to send a few of our wiki postcards I had lying around. Completely blown away that people loved them that much.

So weird to see that other people (who aren't my friends or Grandparents) know what Wikifashion is. Feels awesome!

Friday, December 17, 2010

Storm + new badges ...

(say hello to our new redesign badges, they'll be available when the infamous redesign is complete). Cute no? They were done by the ever so talented Joelle. I think our new wikifashion characters need a name. What shall we call them?

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This is the storm that hit Brisbane yesterday. Such a stunning photo, although the storm flooded the front part of my house. The hail was quite scary too. I'm such a sook when it comes to storms!

Tuesday, November 30, 2010

Airbnb + Paris

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One of my favourite things to do is look at interior design online. Another one is to look at hotel websites and visualise myself staying there (sounds a little kooky but its a little technique I picked up from Creative Visualisation, also helps to motivate me and limit procrastination).

My fav fake hotel trips have included the Tokyo Park Hyatt and the Hotel Plaza Athenee in Paris. Imagine my delight when I stumbled across It's basically a site where people rent out their apartments (the entire house or rooms) to complete strangers... I spent a good two hours looking at all the Parisian apartments and settled on this one... my crazy dream is to be able to rent this pretty thing out for a fortnight, eat Laduree + tea (my name is french so I can get away with being so stereotypical ha!) everyday for breakfast on the balcony while working on Wikifashion. A girl can dream right? (also love the painting on the wall, it looks like a hipster version of my boyfriend, which he scoffed at!)

My trip will then include these gorgeous abodes in Barcelona, London and Berlin.... comment below with your favourites. The site is like crack to me at the moment and I need to stop looking at it. So I'd appreciate your finds!

Wednesday, November 24, 2010


I think I've finally turned into a fully fledged geek. It happened a few weeks ago when I explained to my super coder boyfriend about this new app I had found called instagram. I spent around two hours on it, pouring through the gorgeous images.

Basically it's photo fairy dust for the creative klutz, like me. See I tend to just put whatever I'm photographing into the middle of the frame, point, click and fail. But instagram is pure genius. Just select your inferior photo and add a filter and you're Henri Cartier-Bresson. I've included a few of my snaps below..

très jolie Deli...

Monday, November 22, 2010

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On my way....

I just came across this pic on someone's tumblr account and love it! The Wizard of Oz is one of my favourite movies and this photo really pepped me up. Last week was pretty rotten. It included two hospital visits (not for me- lucky!), my phone was cut off (stupid me forgot to pay it and now my family think I've become homeless) and what seemed like all of my friends leaving for long term overseas trips. But I don't like to dwell and this week will be better. Here's hoping all of my lovely readers have great weeks too.

By the way, I think I'll change my profile name to wikigirl, everyone seems to think my real name is Lola and it is confusing people a lot! What does everyone think about that? Probably won't be a big deal seeing as I've been so lazy on the commenting front as of late...

Sunday, November 07, 2010

Me and Manu...ooh la la

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(note to self: buy some frizz free serum, or a hairbrush!)

I went along to the Good Food and Wine Festival today in Brisbane with my boyfriend and our friend. Earlier in the morning I'd casually mentioned to the guys that Manu was going to be there. They of course said Man-a what? Silly boys, how can they not know Manu?

After only being at the festival for about 30 minutes we walked around a corner to see Manu having photos taken with people. I pretty much screamed his name and my friend dragged me over for a photo. Me being the introverted mute that I am, didn't say anything but smiled at him like a crazy person. Then he called me darling in his gorgeous french accent and I died a little inside ahhh. The boys couldn't stop laughing at me being all giddy over the french guy.

We managed to make our way around the crowds and picked up a few bottles of moscato, Byron Bay beer and some yummy pomegranate liqueur.

How were your weekends?

Tuesday, October 19, 2010

Anne Hathaway for Vogue November 2010....

'Breath of Fresh Air' by Mario Testino.... Anne Hathaway is quite possibly one of the most beautiful actresses in my opinion. I have quite the penchant for Audrey Hepburn and think that Anne has an air of Audrey about her. Wouldn't you agree?

You can see the rest of the editorial for Vogue November 2010, as well as her stunning cover here.

Sunday, October 10, 2010

Valentino, Douglas Kirkland, Max Brenner + the Golden Age of Couture...

I don't know about the rest of the country, but Brisbane's weather has been decidedly grizzly this weekend. It's dare I say cold, in Spring... so instead of being cooped up in our house. C and I joined a few of our friends at GOMA and visited the Valentino exhibition.

I'm kicking myself for not attending the media event I was invited to. Mainly because then I could have taken some photos for you. It was gorgeous, I had so much fun spotting Oscar dresses and who wore them. The guys I was with looked at me like I was some kind of dress whisperer. Well I couldn't very well call myself the founder of Wikifashion without knowing a dress or three could I?

Although it was a really lovely exhibit, I was very taken by the Douglas Kirkland exhibit on level 3. Everyone in Brisbane should take the time and go and have a snoop. I'd never heard of him until yesterday, but I knew most of his photographs. I've linked a few of my favourites below. Although there was a three-part series of Elizabeth Taylor with her maltese that I adored, unfortunately google has me stumped.

After making our way out of the exhibits, we made a quick detour through the gift shop (who am I kidding, I dragged C in there. I was like a kid in a candy store, so many fashion coffee table books!). I purchased the Golden Age of Couture: Paris and London, 1947-57 (the cover dress is by Balmain, 1957).

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After GOMA, we wandered through Southbank and stumbled upon the heaven that is Max Brenner! The line was so so long, but my soy coconut hot chocolate was worth it. Run don't walk! I later found out that it had just opened that morning. Good bye bikini!

It's rainy again this morning, so far I've made banana, coconut and buttermilk pancakes served with raspberries and japanese lime tea (purchased from the Tea Centre yesteryday). Not doing much else today, except doing wiki work and baking. How about you?

Wednesday, October 06, 2010

No se si exista algo mas gay que "wikifashion"...

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"No se si exista algo mas gay que "wikifashion" para algunas personas supongo que es productivo, siempre y cuando sepan que buscan"

That's what a lovely soul wrote about Wikifashion on twitter. According to google it roughly translates to-

"do not know if there is anything more gay than "wikifashion" for some people I guess that is productive as long as they know that seeking.."

Why yes I am very happy and if economics taught me anything, it's that everything has a value if someone demands/wants it. This was something I struggled with, leaving my job as an econometrician to pursue my site. Yes, being an economist probably adds more value to society but Wikifashion has more value to me. At what point do you do want you want to do, even if people think it is vapid and unproductive? What is the opportunity cost for your happiness?

Sorry if this sounds whiney, it's my first criticism of wiki and at first I laughed and found it funny. But then my old feelings of doubt and embarrassment niggled back..

On a more positive note, I've kept up a regular exercise routine for the last six weeks. I've almost finished the couch to five k program and have been doing pilates four times a week. This is amazing for someone who regularly forged notes to get out of sport at school.

How is everyone else going? Ready for short short season?

Wednesday, September 22, 2010

Sorry for my abysmal blogging..

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Things have been rather busy on the Wikifashion front lately. It's been a lot harder than I thought owning a startup. Things take a lot, and I mean a lot longer to do than you predict or plan for. Although to be positive, some lovely surprises pop up around the corner when you least expect them, our feature on Sportsgirl's website being one of them.

One of the things I didn't plan for was the fact that as the site became more popular, that I'd be spending most of my time fending off piggybackers, aka (people who don't like to think of their own ideas) eek! I'm defiant that everything will be ok, that my hard work and ability to treat others kindly will help wiki to flourish.

Enough of the boring business, my days have also been spent cooking up a storm (pop on over to Heidi's blog for guilt free + yummy recipes). One of my boyfriend's friends, kindly pointed out to him that I might be nesting. I think my new love of the kitchen is more to do with stress eating than cluckiness. Although he did manage to get C a little worried, the poor boy :)

How has everyone else in the blogging world been?

Thursday, August 26, 2010

Sportsgirl loves Wikifashion... excuse me while I fall over!

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The very gorgeous peeps over at Sportsgirl wrote a lovely little piece about Wikifashion today... I'm a little speechless, to have an established brand say how much they love our site makes me so happy. Living off beans and an absolutely no shopping ban for the last 13 months has been worth it...

What a lovely way to start the weekend. Speaking of the weekend, my boyfriend is entering a 48 hour programming competition with a few other guys and will be camping out in our dining room for the entire weekend. I'm going to occupy myself with baking, window shopping and having dinner with my lovely friend. What is everyone else doing?

Friday, August 13, 2010

Apple + Berry Pie

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Lately I've been on a baking kick. Last night I managed to snap a photo of the apple and berry pie I made, before my boyfriend demolished it. I served it with some passionfruit greek yoghurt instead of icecream, so much yummier and much lighter!

Here's a recipe for those of you looking to get your rolling pins out this weekend

Ingredients (serves 6)

  • 1kg Granny Smith apples, peeled, cored, quartered, cut into 1.5cm-thick slices
  • 200g frozen berries
  • 75g (1/3 cup) raw sugar
  • 1 tsp nutmeg
  • 1/4 tsp cloves
  • Dash of vanilla beans
  • 2 tsp ground cinnamon
  • 1 tbs plain flour
  • 1 egg white, lightly whisked
  • 1 tbs raw sugar, extra
  • Double cream, to serve
  • Pastry

  • 525g (31/2 cups) plain flour
  • 215g (1 cup) caster sugar
  • 250g chilled butter, chopped
  • 1/4 tsp salt
  • 2 eggs


  1. To make the pastry, place the flour, sugar, butter and salt in the bowl of a food processor and process until the mixture resembles fine breadcrumbs. Add the eggs and process until the dough just starts to come together. Shape into a disc. Cover with plastic wrap. Place in the fridge for 1 hour to rest.

  2. Roll out two-thirds of the pastry on a lightly floured surface to a 28cm-diameter disc. Line a 20cm (base measurement) pie dish with the pastry. Trim excess and reserve. Place in the fridge for 30 minutes to rest.

  3. Preheat oven to 180°C. Combine the apple, berries, sugar, spices and flour in a bowl. Brush the base and side of the pastry case with half the egg white. Spoon the apple mixture into the pastry case.

  4. Roll out the remaining pastry on a lightly floured surface to a 24cm-diameter disc. Place over the pie dish. Press the edges to seal. Trim excess pastry. Roll out with the reserved pastry. Use a leaf-shaped pastry cutter or a small sharp knife to cut leaves from pastry. Place on pie to decorate. Brush pie with remaining egg white. Top with extra sugar. Cut 3 slits in the top to allow steam to escape.

  5. Bake for 35-40 minutes or until pastry is crisp and golden and the apple is tender when a skewer is inserted into the slits. Set aside for 10 minutes to cool. Cut into wedges. Serve with cream.

Wednesday, July 28, 2010

We reached 50,000 edits....

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Well technically Wikifashion has reached around 49,000 edits. But I wanted to say thank you beforehand to make sure that our giveaway coincided with when we reached the 50,000 mark.

To show how much we really adore our contributors we've decided to give a little something to one of our facebook fans... chanel signature earrings no less!

My heart breaks a little about not being able to keep these, but I know they will be going to a good home. To enter just pop on over to our facebook page.

PS. Sorry if you're completely sick of me talking about Wikifashion. When the redesign comes along we'll be incorporating a forum and blog, for me to talk about wiki in a more appropriate space... can't wait!

Sunday, July 25, 2010

Bedtime Stories...

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In order to really switch off for the day, it's so important for me to read for awhile before I hit the hay. These are the books I'm currently working my way through. As you can see, I'm terrible at sticking with just one book. I'll usually choose which one I want to read according to my the moment I'm reading Murakami's and the Google book.

What type of reader are you? Do you stick the book out or start another at the same time?

I hope you are all having lovely weekends, it's considerably glum here in Brisbane.

Wednesday, July 21, 2010

Mini office reshuffle...

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You know when you just can't seem to be productive? Well this morning I had the worst case of the jitters and just couldn't focus. When it gets this bad I find I need to rearrange my office and alter the aesthetic a little.

I whipped out my Caitlin Quiet poster from last month's Frankie mag and did a quick albeit dodge framing job... I added some pretty fabric behind the poster so you can't see that the frame is actually a wall calendar. Genius. Thanks Coral for my very good fabric scissors

Saturday, July 17, 2010

Some new additions to the wiki office....

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I tweeted a little while ago about my new sewing machine. It's rather cute don't you think? Well it has one problem... I purchased it from the US and didn't consider that it wouldn't work in Australia. What can I say? I was lured by the Hello Kitty. I'm currently working on finding a transformer that doesn't cost more than the actual machine.

My lovely friend has offered to teach me how to sew. She's very talented and often makes her own clothes, I can only dream of being able to do that! One step at a time...

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When I purchased the sewing machine from Urban Outfitters, I also placed an order for a pink vintage phone. Shortly after, I received an email from them saying they had cancelled that order. I wasn't given a reason, although it's probably because it wouldn't function in Australia. Why am I such an airhead around pretty things?

To console myself, I purchased this vintage phone from Australian ebay for $20.

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On Thursday it was my birthday and my lovely boyfriend gifted me with this gorgeous orchid for my office. He was a little hesitant, because I've killed every other plant I have ever owned. I'm hoping I can break this record. If anyone has any tips about how to look after orchids, I'm all ears...

I hope you all have lovely weekends... we just arrived home from the farmer's markets armed with fresh fruit + veg, yummy rye bread and greek yoghurt. All for $30...

Also we have an entire bag of limes that were given to us by C's auntie, if anyone has lime recipes..sharing is caring

Wednesday, July 14, 2010

What I'm loving this week...

Sunday, July 11, 2010

Cupcakes and Birthdays ♥

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Last night Coen and I held a small dinner party at the lovely Vapiano in Brisbane's CBD to celebrate my 24th birthday and Wikifashion's first time flies when you're having fun! I snapped a few photos for you and decided to post them here at the request of the gorgeous Coral and Grace.

The above photo is our take on the Wikifashion badges. Unfortunately the cupcake girls didn't use white writing and it didn't have the effect I was going for, but hey they tasted delicious, so they did the job.

My very lovely boyfriend gifted me with a pink rose necklace from Make Believe ♥ I've been drooling over this piece for months. I was quite taken aback when I gave it to me early so I could wear to my party! Best boyfriend ever or what?

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Here is a quick snap of my outfit for the night. Don't mind the silly pose, I was attempting to block out the moon shine.

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What did everyone else get up to on the weekend? Did anyone go to the farmer's markets? As FF would say, I always find produce shopping "soothing".

Tuesday, July 06, 2010

Christian Dior Fall 2010 Couture

Christian Dior Autumn Winter 2010-11 Haute Couture show was a mixture of floral hues, inspired by nature, John Galliano said. From the looks of the collection, it reminds me of Alice in Wonderland. The colours he has used are so beautiful and vibrant. Each dress is like a beautiful flower. To see the rest of the collection, hop on over to Wikifashion.

PS. Givenchy just unveiled their Autumn/Winter 2010-11 collection in Paris....Obviously, being the girly girl that I am, I'm partial to Dior's show. Although Givenchy is rather stunning too. Check out the rest of the collection here.

Wednesday, June 16, 2010

Winter Reading List....

It occurred to me that the only books I am currently reading are serious business books. It's a genre that I really enjoy, mainly for the tips and tricks of those who have gone before me and the motivational kick in the behind I get after reading them.

On my bedside table I currently have- The Google Story, Too Big to Fail (It's about the GFC-loathe this term) and Female Chauvinist Pigs. Not exactly light reading. So this morning I jumped on the book depository (the lazy woman's Borders) and purchased the following....

What does a girl who owns Wikifashion really need? A fashion dictionary! *cough* tax deductible...

After the train wreck that was SATC2 I decided to lick my wounds and purchase this. I'm attempting to wipe the slate clean and fall in love with Carrie et al, all over again.

I was a little hesitant to purchase this initially, due to it being ghost written, but under the guise of good girly fun I thought it would be inappropriate not to buy LC's book.

Out of all the books I have purchased, this is the one I am really looking forward to. Zoe Foster, a gorgeous former beauty editor, online editor of and published author. Basically I want to be her! (I'm not sure if many of you would remember, but a while ago I said I wanted to write a book. Well last night I sat down for three hours and wrote a 3000 word plan). It's a start at least!

So what books are on your winter reading list? Do any of you have some tips for a budding author?

Friday, June 11, 2010

Sneak peek at Wikifashion's redesign....

If you're a regular to this blog you'd know that I'm the girl behind Wikifashion. Over the last few months I've tormented you with continuous chatter about our redesign. Well we were keeping it under wraps until our launch, but I never was very good at keeping a secret! So I thought I'd let you lovely ladies and gents be the first to have a look. Let me know what you think.

At this stage the new site won't be going live until late August. This is through no fault of our own, unfortunately we are waiting for the software that we use to release its latest version. Ahh well such is life!

Sorry for the lack of interesting posts as of late. Once our relaunch is over, I'm going to try and actually live a little so I can participate in *shock* outfit posts....

Hope everyone has good long weekends in Australia. What do you all have planned?

Monday, May 31, 2010

Cognitive surplus and why people like wikis....

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Preface: If introductory economics bored you to tears, I can assure you I've done my best to take the dryness out of the subject. I myself was never drawn to harsh economic subjects like econometrics. Instead I soaked up behavioural and information economics. Both of which are very relevant to online media and the change in the way we now consume news.

It may not come as much of a surprise to you, but I am somewhat of a geek. I studied economics for five years and worked as an economist for the QLD Treasury once I graduated. Becoming a co-founder of a wiki has not really helped my cause, although I hope the fashion side of that has at least redeemed me a little.

One of the most fascinating things with economics is its ability to explain the way people behave. Why do they contribute to one forum and not the other? Why do people tweet? Where did all the wikipideans come from and why do they while their hours away editing pages?

After coming across Clay Shirky's "Cognitive Surplus", it jogged my memory about intrinsic motivators and the idea that one is not enticed by external factors such as money or rewards. Instead people are far more motivated to complete tasks due to the warm and fuzzies they feel once they are done. Curiouser and curiouser, if a person were offered an extrinsic reward for something that satisfies them nonetheless, they are far more likely not to complete the task.

Clay talks about a person's cognitive surplus, basically this is a fancy way for saying, one's spare time. He explains that with the rise of consumerism in the 1920s and the subsequent adoption of television, people's cognitive surpluses were once spent mostly on staring at the black box.

With the rise in online media, twitter, facebook et al, cognitive surplus has now evolved into participatory surplus. People now have choices, while TV is a one way street, the internet can be akin to getting lost in New York. It's a busy hub, an avalanche of information is thrown at us everyday. People are not only consuming this information, but they are now sharing it, discussing it and adding it to wikis. There is no shortage of ways in which you can disperse of information.

Due to the sheer volume of information that we are exposed to online, we are seeing a shift from professionalism to mass amateurization. A group of people learn bite size pieces and add them to the the puzzle. The social networks that are now popping up, have brought down the barriers to entry, allowing everyone to share and produce a higher aggregate value. This slow pull away from consumerism is changing society and will in the long term create a higher production value.

Technology is causing a fundamental shift in society and dissolving the dichotomy between professionals and amateurs. Anyone who is interested or would like to learn something new regardless of their education or skill level can join in on the conversation. That's what's so fantastic about technology and online media, it endorses the "more the merrier" notion.

This is exactly why I created Wikifashion, with so many barriers to the industry, fashion is in a sense the last of the impenetrable fortresses. Almost impossible to peek inside, one has to "pay their dues" before being invited to the party. I am hoping to bring down the walls so that those who simply like to flick through Vogue once a month can edit alongside those who write for Elle magazine. Anyone is welcome and we certainly believe the "more the merrier".

Sunday, May 23, 2010

Spot the difference: Betty Autier v. Zara

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The rise of blogging and its influence on our sartorial choices has meant a swift change in the way fashion houses and brands are doing business. Pandora, Betty, Jane and Alix have all witnessed the beauty of Coco Chanel's Parisian apartment, once closed to the public it is now open to a select few who are the new muses of fashion.

While some brands are openly transparent with bloggers and the projects that they work on together, others seem to skip over them all together, forgetting the key to many blog's success- involvement in their communities, open discussion and acknowledgement that our opinions count.

This morning I stumbled across Betty Autier's post, trawled through 250 comments all of which were utterly dismayed by Zara's lack of courtesy. This is quite similar to the uproar that started on IFB a few weeks ago surrounding Payless Shoes and Chictopia using member's photographs without permission or credit.

It seems to me that a quick telephone call, or email would have sufficed and even worked in Zara's favour. Now, I'm no blogging it-girl, I've never had Chanel inviting me to sit on Coco's steps, but if a company such as Zara called and said, "hey Lola we want to put a cartoon of your ever so gorgeous mug on our t-shirts" I would have been absolutely flattered. I may have even whipped up a lovely little blog post and all of those 250 comments and rising may have translated into a little pot of t-shirt gold.

Instead, the company has most likely risked any future cross promotion with Miss Autier and alienated a fair chunk of their targeted demographic. Not such a smart move when most of us no longer look to magazines for style inspiration but Betty et al.

What do you think? How should companies deal with situations like this? Sink their heads in the sand or try to understand the dynamics of the blogging economy a little better?

Wednesday, May 12, 2010

Chanel Cruise 2011 collection

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I spent the morning uploading the Chanel Cruise 2011 collection to Wikifashion. You can view the entire collection here. This dress really struck me... I adore the swirly pastels. It reminds me of rainbow ice cream that I loved as a child.

In a magical land, I'd buy this gorgeous floaty dress and wear it while strawberry picking. I'd then indulge in fresh crepes and strawberries washed down with a vanilla milkshake. A little ostentatious? Yes. But this is imaginary after all....

Which piece from the collection would you wear and where would you show it off? (just mention the file name or blog about it with the pic)

Monday, May 10, 2010

Startup Monday: Whiteboards and retro phones...

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Today I realised that the official birthday of Wikifashion is fast approaching! On July 12th, a few days short of my 24th birthday, my burgeoning site will celebrate being one years old.

Throughout these ten months, I have basically breathed Wikifashion. It has consumed my thoughts, I dream about it and spend my days typing furiously away at Miss Mac. All the while pursuing marketing, organising our lovely interns, creating content and helping new visitors navigate their way.

Some days I find it hard to keep going, when traffic takes a dive or someone gives up with the sometimes difficult syntax. It is always easy to do this, but the one thing I remember is that people who fail are the ones who give up too early. I have never been one to give up, I keep on plugging away and trust that my hard work will eventually pay off.

It's the little things each day that keep me going, here are my little mood lifters...

♥Purchasing a new whiteboard with crazy crayola markers. I mentioned in an earlier post that I am mad for making lists. This board should help me do just that...
♥Every few hours I like to give myself a break and browse net a porter. I like to plan pretend outfits for pretend events. Maybe this is a little weird, but I like to think of it as window shopping.
♥I like to browse tripadvisor and look at photos from 5 star hotels. The very first goal I had when I started Lola and Wikifashion was being able to go back to Tokyo in December 2011 and stay at the Tokyo Park Hyatt Hotel and sip cocktails at the New York Bar every night. This sounds so frivolous, but I am a big big fan of Lost in Translation. Anyone who has seen this movie will understand.
♥Finding a gorgeous retro phone on ebay (look above)... she's a lovely meringue colour. I think she and Miss Mac would get along swimmingly! What do you think, should she join my little office?

I'd love to know what little things you do to encourage or motivate yourselves throughout your careers....

Friday, May 07, 2010

RAFW on Wikifashion.....

Thank you so much for all of your lovely comments in my last post! Sorry for the lack of posting over the last two weeks. Things with Wikifashion have been very hectic. Without further adieu here are a few picks from Rosemount Australian Fashion Week. Click on the links to see the entire collection.

Obviously I'd wear pants with this outfit. I just adore the colours and the cardi is such a vivid blue!

This might not suit my figure, but I love the mix of pastel pink with orange.

I definitely couldn't get away with this. But I love the colours nonetheless. Hopefully they come out with a more hip friendly bikini in this shade.

If Cinderella were around today, I believe she would wear this to the ball. No pumpkin needed, she'd probably ride home in an Audi R8. (My dream car....)

Wednesday, April 28, 2010

Garance Dore for Westfield

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So this morning I woke up at the treacherous time of 4am to make my flight to Sydney. I'm not complaining at all though, if this is what is in store for my career, then I'm pretty happy..... all in all Garance Dore was so so lovely, charming, sweet and funny. I am a fairly timid person and she was so easy to talk to!

After the party I managed to spy Scott Schuman (a.k.a The Sartorialist) in action. Look out for a gorgeous girl with a cute pixie blonde do' and pastel yellow skirt on his blog in the near future...

Sunday, April 18, 2010

Dace Fall 2010 Look Book

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For everyone in the Northern Hemisphere, I know the last thing you want to think about is the colder months. Nevertheless this is what you have to look forward to in Fall. Gorgeous silk camisoles, a bevy of neutral tones and some cute coats to boot. Have a look at Dace's Fall 2010 look book here. What are your favourites?

Thursday, April 15, 2010

Sretsis Stolen Moments SS 2010-11

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Sretsis Stolen Moments SS 2010-11 collection is so utterly breaktaking. The collection is a mix of girly pinks, ice blue, silks, chiffons and applique. If you want to have a look at the entire collection, waltz over to Wikifashion and have a look.

Wednesday, April 14, 2010

You're hot and you're cold...

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Yesterday I listened to a podcast featuring Natalie Massenet of fame and designer Rouland Mouret. They discussed the way in which fashion will be consumed in the future and that how we shop will be revolutionised. They didn't specify what form this will take on exactly, although they did press on to say that more video content will become available.

While listening to this I became rather excited. Fashion, shopping and online media is somewhat of a new fish in the online ocean, still floating around trying to take it's rightful place.

Then this morning, I became a little frustrated at a certain designer and their pr. I have been trying to no avail to secure the look book of their Winter 2010 range for Wikifashion. Suffice to say that this exercise is akin to finding a sober person in a bar.

Now this look book is not under such tight wraps that no one can see it, rest assured I know that a lot of customers have been sent the pdf copy. It's just that the designer, I believe does not want to release a copy to the media. I can understand their point of view, this is how things have always been done. Look book is released to retailers, retailers let their customers have a quick peak and then the media are thrown the crumbs and left to squabble like a couple of seagulls at the beach.

I do not for one second think that Wikifasion is so important that I deserve a copy, but we are one of the top searches for "insert designers name winter" "insert designer's name winter 2010" and "insert designer's name", you can catch my drift. So when people click on our link looking for this look book, it's more than a little embarrassing to only have a few pictures and a summary of the collection available. Like I've said before, Wikifashion is a community site, it's for the good of designers and their customer's alike. I'm trying to help, I pinky promise.

This brings me back to my first point- fashion and shopping is apparently about to become revolutionised. How? If I can't even secure a look book, how is it that I will secure video content, or designers will even feel the need to create this type of material? Perhaps I'm a little new school, but sometimes I think that designers and pr act like a couple of kids on their first day of kindy. Some designers may literally be online, but that doesn't mean that the way they conduct themselves online isn't exactly the same as in a bricks and mortar world. I think it's high time for many to adapt and adopt new methods, to stop fighting the wave and go with it.

Does anyone have any thoughts about this? Sorry if this came across a little negative. I do think that there are a lot of designers and online stores doing marvellous things online, who really understand how to create content that is appropriate for internet users.

*update: The designer's pr have sent me a copy of the look book in question. Yay!

Saturday, April 10, 2010

Support Wikifashion....

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So most of you would know by now that Wikifashion is a project that myself and my geeky boyfriend whipped up. It's plodding along really well... thanks to a lot of lovely girls and guys in the blogosphere. Thank you so much for your support by displaying our badges on your blogs.

If you'd like a badge please go here and take your pick! Let me know if you need any help editing a page for yourself or using the badges.

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