Tuesday, September 25, 2012
So we've just opened Popbasic up to beta users and we're anticipating our first parcel to launch in late October. We're super busy getting the word out about Popbasic and I'd love your help. If you're a blogger and love what we're doing please write in the comments below and we'll have a chat. I'll be sure to make it worth your while when we've launched. Or if you have any suggestions about what we should include in future parcels? Let me know below.
Posted by Madeline Veenstra at 11:43 AM
Saturday, August 11, 2012
Last month on my birthday, we woke up bright and early on a Sunday none the less and shot our first video for Popbasic. I'm practically wriggling out of my seat to launch the site and show everyone what we've been up to. The next best thing is showing you a few snaps from the day.
This is in prep for our first scene, our lovely model Kellie is wearing our first basic- the polka dot blouse and carrying a gorgeous bunch of daisies in my SXSW2012 tote.
Our super talented set director, who made the everything come to life and look so so awesome!
Here's the bedroom during the setup stage. Fun fact- this is actually my very dear friend's house. She is slightly perturbed by colour, so I was really happy that I was allowed to take over her gorgeous white apartment. Thank you lovely Coral x
Here's our very talented videographer working his magic for our "pop" scene.
Setting up for a mini party. There I am in the forefront with the "please brush me" hair and leather jacket.
Arranging everything in the tote bag for the first scene. There I am again in the bright green scarf and purple dress. I don't shy away from colour do I?
Jump on over to Popbasic, as we're giving newbies a $10 monthly discount on your first year.
Oh and if you don't know what it is: Popbasic is a fashion subscription service that sends out 1 basic (every wardrobe needs) + 2 fun trend items + a few little lucky items each month for US$55. Oh yeah there's also free shipping to Aus + US customers.
We don't think online shopping is fun enough, so we're making it our mission to make your letter box pop.
Posted by Madeline Veenstra at 5:27 PM
Sunday, July 22, 2012
This is the opening shot for Popbasic's very first look book video. Fingers crossed we can launch this baby mid next week! My favourite part is the song- it's so catchy... Once we figure out if people actually like this idea (it would be rather silly to do so beforehand) we'll be busy buying stock for a late August/early September launch.
Posted by Madeline Veenstra at 8:52 AM
Monday, June 04, 2012
I attended a Crafternoon yesterday and attempted nail art. I think I need to up my craft game though, it just didn't cut it next to my friend who whipped up a wall feature and started on another pair of Charlotte Olympia-style cat shoes. Coral you're a crafty genius.
These are samples for a new concept our team at Wikifashion is working on. I'm so excited because I think it's something Australia girls will love in particular. Although we are shipping worldwide.
Here's me, sneaking off with the samples. Don't you just love the yellow and polka dots together?
So many samples...which one is your favourite?
So we haven't launched yet, but word from our IT team is that it will be up very shortly....
It's made me so happy working on something that I really really enjoy and want myself.
Follow the twitter account @pop_basic
Or our pinterest account for sneak peeks.
Posted by Madeline Veenstra at 10:06 AM
Sunday, April 29, 2012
On Friday I was lucky enough to attend the Portable Presents Susie Bubble event at The Edge, Brisbane. It was so lovely to hear from a fashion blogging veteran. She has been slogging away at Style Bubble for six years. I have been lurking on her site for around four years, about six months or so before I started Wikifashion.
It's so motivating to hear about someone who is so humble and just does her trade day in and day out. After being mesmerised by her limoncello coloured skirt, what I gained from her presentation is that if you get out there and engage with your community- offline and on, you will eventually get where you'd like to go.
Focus, work hard and know what you want to say. It's that simple really.
And the girl really does love her bubbles, she managed to work the word in at every opportunity.
If you have the chance, definitely attend the Sydney or Melbourne event.
Thanks again to the team at Portable for bringing such an amazing person out to Brisbane and congratulations on the launch of Svbscription.
Posted by Madeline Veenstra at 10:17 PM